The creator of Mario on how smartphones will introduce new players to Nintendo In 2004, Nintendo released a strange dual-screened handheld called the DS, and with the hardware, a broader initiative the company called its “blue ocean strategy.” Instead of battling against heavyweight competitors like Sony and Microsoft, Nintendo would carve out its own unique space in the market.
Source: A chat with Shigeru Miyamoto on the eve of Super Mario Run, Nintendo’s first smartphone game
This is going to be great.
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